What Is Digital Marketing

The Ultimate Guide to Digital Advertising Digital Marketing is any and all marketing that rely on electronic devices, and in extension, the internet. It’s the group of activities that a company (or individual) performs online to attract new business opportunities, create relationships, and develop a brand identity.


By now, it might seem impossible that the number of global internet users is still steadily climbing, but that’s exactly what’s happening. According to recent research, there were approximately 5.3 billion web users worldwide in 2022. That represents 66% of the global population. And, of course, those numbers have only continued to rise since and will do so into the future as more and more people get online.

Why Your Company Needs Digital Marketing

Not all the people that have told you that Digital Marketing is the greatest thing since sliced bread are wrong.

A single place where you can have access to unlimited information leads, and potential customers is an offer that no one should look over.

If you are not utilizing Digital Marketing, you are giving up on an incredibly lucrative marketing space.

That said, the most important reason why your company needs to use Digital Marketing is simple: the Internet.

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Benifits of Digital Marketing

The online world allows brands to communicate with all of their clients and possible clients. You don’t even need to be in the same country to find and engage your public. And technology turned simple phones, designed to make calls, into true computers with all the access the user needs to connect with other people. Apps, emails, and websites are literally in the palm of their hands. Smartphones are incredibly popular, especially among Millennials and Generation Z.

With applications like Instagram, Facebook, and Snapchat taking up hours in their days, companies have very much found a direct link to their lives. Facebook, Instragram is a very famous social media site that has over 2 billion users and is a popular choice among companies to market their products. Although Instagram is mostly a photo and video-sharing platform, companies are still able to make use of and take advantage of it. With such a massive reach, advertising for companies is often like shooting fish in a barrel.

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Frequently Asked Question

Enlist our experts to thoroughly evaluate your business's tech infrastructure, methods, and structures. Our digital consultations are focused on enhancing immediate performance while ensuring sustainable progress.

Improved processes produce a better bottom line – we help you achieve this by aligning innovative yet practical strategies to your specific business needs.

What is digital marketing?

Digital marketing is the practice of promoting products, services, or brands through various digital channels, such as search engines, social media, email, and websites.

What digital marketing services does Virtual Intelligence offer?

Virtual Intelligence offers a range of digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and more.

How do I know which digital marketing services are right for my business?

Our team of experts will work with you to identify your business goals and determine which digital marketing services will best help you achieve those goals.

How long does it take to see results from digital marketing?

The timeline for seeing results from digital marketing can vary depending on the specific services being used and the industry you are in. Our team will work with you to set realistic expectations for results based on your goals.

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